Protecting Hospitality Brands Through Smart Dispute Resolution, Hotel Executive

In HotelExecutive, Rich Lee explores how forward-thinking hospitality leaders can turn conflict into a strategic advantage rather than a liability. In the hospitality industry, reputation is everything – and it’s fragile. Whether the challenge involves a dissatisfied guest, a vendor disagreement, or an employee grievance, how a company handles disputes directly impacts public trust, operational efficiency, and long-term brand value.

Rich’s article outlines why modern hospitality brands are rethinking their approach to conflict. Instead of reacting when issues arise, the best operators proactively embed dispute management into their guest experience, employee relations, and vendor partnerships.

“Every dispute is an opportunity to prove what your brand stands for,” Rich writes. “By embracing modern, tech-enabled dispute resolution tools, hospitality leaders can protect what matters most: their reputation, their relationships, and the experience they promise to deliver every day.”

Read Rich’s article in Hotel Executive here.