Heidi Fleck

Overview

Heidi Fleck is Head of Product and Design at New Era ADR, where she oversees the design and user experience of the company’s dispute resolution platform. She leads the creative and strategic direction of New Era’s product design—translating complex legal and operational workflows into intuitive, human-centered digital experiences that empower users and drive engagement.

Since 2016, Heidi has worked with early-stage startups and enterprise organizations to design and develop digital products across the financial, hospitality, and risk-management industries. Before joining New Era, she led product design for a data science and financial technology company, where she implemented scalable design systems and cross-functional collaboration strategies that improved alignment across engineering, client success, and executive teams.

Heidi holds a B.S. in Business Administration from the University of Illinois at Urbana-Champaign and an M.S. in Human-Computer Interaction from DePaul University.