Privacy Policy

Privacy Policy

Last modified: May  1, 2024


New Era ADR, Inc. (“New Era”, “Company,” “our,” or “we”) respects your privacy and is committed to protecting it through our practices set forth in this Privacy Policy.

This Privacy Policy (“Policy”) describes how we process the information we collect from you or that you provide when you visit the website and its affiliated links (collectively the “Website”), and its alternative dispute resolution platform at (the “Platform”), whether as a guest or a registered user (the Website and Platform collectively, the “Services”),  and when you interact with the Company through the Services, whether online, mobile, or if you otherwise contact us.


Please read this Policy carefully to understand our practices regarding your information. By accessing or using the Services, you acknowledge that you have read, understand, and agree to this Policy. 

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Services, including information depending on how you use the Services.


We collect this information:

    • Directly from you when you provide it to us through the Services     .
    • Automatically as you navigate through the Services    
  • From other, third-party sources

Information You Provide to Us

We collect several types of information from and about users of our Services, such as:

  • information that you provide by filling in forms on our Services, which may include, but is not limited to, your name, email address, and contact information, including information provided at the time of registering to use our Services, subscribing to our service, posting material, and requesting further services;
  • records and copies of your correspondence if you contact us;
  • your responses to surveys that we might ask you to complete for research purposes;
  • details of cases administered through our Services;
  • posts that you make on public areas of the Website, or transmit to other users of the Website, such as reviews, comments and testimonials; 
  • your search queries on the Services; and
  • payment information through our payment portal.

Information We Collect Automatically 

As you navigate through and interact with our Services, we may automatically collect certain information about you via cookies and similar technologies. Cookies and similar technologies may collect technical information about your device and your use of the Services, such as traffic data, IP address, operating system, device (e.g., model and manufacturer), browser type, and activity on our Services (such as pages you visit, links you click, and the web pages you visit before and after visiting the Services). We may also infer your general location from your IP address. 

The information we collect automatically helps us to improve our Services and to deliver a better and more personalized service, including by enabling us to:

  • estimate our audience size and usage patterns;
  • store information about your preferences, allowing us to customize our Services according to your individual interests;
  • speed up your searches; and
  • recognize you when you return to our Services.

The technologies we use for this automatic data collection may include:

  • Cookies. A cookie is a small file placed on your device. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you refuse cookies, you may be unable to access certain parts of our Services.


  • Web Beacons. Certain pages of our Website and Platform and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that enable us, for example, to count users who have visited those pages or opened an email, and to gather other related Website and Platform statistics (for example, recording the popularity of certain Website and Platform content and verifying system and server integrity).


Information We Collect from Other Sources

We may collect additional information such as business, demographic, and statistical information from third parties and sources, such as data brokers, business partners, marketers, and public records. We use this information to supplement the information that we collect directly from you in order to market our Services to you, provide more relevant experiences for you and to develop and improve our Services. We may also collect certain information about you when you interact with us on social media networks (for example, when you interact with us by liking us or our posts on X or LinkedIn). If you do not wish to have this information collected, do not interact with us on social media networks. For a description of how social networking sites handle your information, please refer to their privacy policies and terms of use, which may permit you to modify your privacy settings.  


How We Use Your Information

We use information that we collect about you or that you provide to us in various ways, depending on the type of information, including for the following purposes:

  • to present our Services and its contents to you;
  • to provide you with the Services and information, products, or services that you request from us;
  • to provide you with notices about your account;
  • to carry out our obligations and enforce our rights arising from any contracts that we enter into with you, including for billing and collection;
  • to notify you about changes to our Services or any products or services we offer or provide though it;
  • to allow you to participate in interactive features on our Website and Platform;
  • for statistical analysis of litigation trends and insights;
  • to conduct anonymized case studies; and
  • for any other purpose with your consent.

We may also use your information to contact you about our own goods and services that may be of interest to you. If you do not want us to use your information in this way, please let us know at [email protected]

We may combine information that we collect automatically or that you provide to us with information that we obtain from other sources for any of the purposes above.

We may aggregate and appropriately de-identify any information we collect through the Services so that such information can longer reasonably be linked to you or your device(s). We may use  any aggregated and appropriately de-identified information for any purpose, including without limitation for research and to compile statistical and performance information related to the provision and operation of the Services, which we discuss further in our Terms and Conditions, and disclose such information to any third party. 

Disclosure of Your Information

We may disclose information that we collect or you provide as described in this Policy:

  • to our subsidiaries and affiliates;
  • to contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep information confidential and use it only for the purposes for which we disclose it to them;
  • to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of New Era ADR’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which information held by New Era ADR about the users of our Services is among the assets transferred;
  • to fulfill the purpose for which you provide it;
  • for any other purpose disclosed by us when you provide the information;
  • with your consent;
  • to comply with any court order, law, or legal process, including to respond to any government or regulatory request;
  • to enforce or apply our Terms of Use and other agreements, including for billing and collection purposes; and
  • if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of New Era ADR, our customers, or others. 

Your Choices

We strive to provide you with choices regarding the information you provide to us. We have created mechanisms to provide you with control over your information.

Cookies and Advertising

You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Services may then be inaccessible or not function properly.


Marketing Communications & Promotional Offers

You can unsubscribe from our marketing emails via the unsubscribe link provided in the emails. Please note that it may take us some time, consistent with our legal obligations, to process your request. Even if you opt out from receiving marketing messages from us, you will continue to receive administrative messages from us, such updates to our policies and practices, or other communications regarding our relationship or transactions with you.


Online Analytics and Advertising


We use analytics services such as Google Analytics to track and analyze how visitors use our Services. These services use cookies and similar technologies to help us analyze how users use the Services including by noting the third-party website from which you arrive. The information (including your IP address) collected by the technology will be disclosed to or collected directly by these services, who use the information to evaluate your use of the Services. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here.


We or our third-party advertising partners may use technologies such as cookies, pixels and similar tools that allow for the delivery of relevant advertising about our Services on other websites or mobile applications you visit and/or use. These ads may be based on your current activity or your activity over time and may be tailored to your interests. Third parties and partners use cookies or other tracking technologies to (i) inform, optimize, and serve ads based on past visits to our Websites and (ii) measure these ads. Visit the Network Advertising Initiative’s Consumer Opt-Out link, the Digital Advertising Alliance’s Consumer Opt-Out link  or TRUSTe’s Advertising Choices Page to opt-out of receiving tailored advertising from companies that participate in those programs. Even if you opt out, you may still receive advertisements on other sites, but they may not be tailored to you. We do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.

Accessing, Correcting, and Deleting Your Information

You can review and change your information by logging into your account through the Platform and visiting your account profile page. You may also send us an email at [email protected] to request access to, correct, or delete any information that you have provided to us. We may not be able to delete your information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. If you delete your posts from public areas of the Website, copies may remain viewable in cached and archived pages, or might have been copied or stored by other Website users.

California “Shine the Light” Disclosure

California Civil Code Section § 1798.83 permits users of our Services that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not currently disclose your personal information to third parties for their own direct marketing purposes.

Children’s Privacy

Our Services are not intended for children under 13 years of age or 16 years of age for those who habitually reside in the European Economic Area or United Kingdom. No one under these ages may provide any personal information to or on the Website or Platform. If you are under these ages, do not use or provide any information on this Website, the Platform, or on or through any of its features/register on the Website or Platform, use any of the interactive or public comment features of this Website or Platform, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use. If we learn that we have collected or received personal information from a child under these ages, we will take reasonable steps to delete that information as soon as possible. If you believe we might have any information from or about a child under 13 or 16, please contact us at [email protected].

Data Security & Retention


Security of Your Information

We have implemented measures designed to secure your information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology through our third-party payment processor. Unfortunately, the transmission of information via the internet is not completely secure, and thus, we cannot guarantee the security of your information transmitted to our Services.

The safety and security of your information also depends on you. If you register to create an account with us, it’s important that you select a strong password and we ask you not to disclose your password with others. We urge you to be careful about giving out information in public areas of the Website, like message boards. The information you share in public areas may be viewed by any user of the Website.

Retention of Your Information

We retain information for different periods of time depending on the purposes for which we collect and use it, as described in this Policy. Generally, we will delete or de-identify your information when it is no longer needed to fulfill these purposes unless a longer retention period is required to comply with applicable laws. We retain case documents for at least 60 days following the resolution of each case. There may be technical or other operational reasons where we are unable to fully delete or de-identify your information. Where this is the case, we will take reasonable measures to prevent further processing your information.


Supplemental Notice for Non-United States Residents

Please note that we are located in the United States. If you are located outside of the United States, please be aware that we process and store your information in the United States. Your information will be protected subject to this Policy and United States laws, which may not be as protective as the data protection laws in your country. To understand your rights with regard to your information, please visit the website of the appropriate data protection authority for your region.


Changes to Our Privacy Policy

We reserve the right to amend this Policy at any time to reflect changes in the law, our data collection and use practices, the features of our Services, or advances in technology. If we change any of the practices described in this Policy, we will update the Policy accordingly. If we make material changes to this Policy, we will provide you with appropriate notice in accordance with legal requirements. The date the Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and for periodically visiting our Website, the Platform, and this Policy to check for any changes.

Contact Information

To ask questions or comment about this Policy and our privacy practices, contact us at: [email protected]